History & Evolution of 19 Paths

My name is Louis Hochman, an entrepreneur with extensive experience in product development, manufacturing, and marketing, specifically in the food (Coby's Cookies Inc.) and dietary supplement industries (Food-Nutrition Inc.).

I struggled with ongoing shoulder pain for years and tried most leading topical brands with less than satisfactory results. Like most people, I am always looking for the most effective natural non-drug pain relief products to avoid negative side effects as well as negative interactions with prescription medications.

At a trade show, I found an amazing natural topical pain relief gel consisting of herbs used primarily in Traditional Chinese herbal Medicine (TCM). The relief was a revelation. In 2015 I acquired the rights to this product. Having extensive experience in product development, I actually improved the effectiveness with the addition of other natural pain-relieving ingredients, which made a great product greater. We named this product 18 Paths Herbal Relief Rub.

THE PAST

In 2017 there was an explosion of interest and information regarding the benefits of CBD aka Cannabidiol, and its effectiveness for a wide variety of health issues. One significant benefit was its effect on chronic pain. We decided to experiment with infusing CBD isolate into our 18 Paths formulation.

The results were positively dramatic. So much so, that we began production of CBD-infused 19 Paths Herbal Pain Rub. Prior to official Cannabis legalization rules, all Cannabis products were sold in what was known as the Legacy Market. 19 Paths products received rave reviews from customers at this time

One of our most famous high-profile customers was UFC Veteran Elias Theodorou, the world's first professional athlete and mixed martial artist to be granted a medical cannabis use exemption by a governing body. In January 2020, Theodorou was granted a therapeutic use exemption for medical cannabis in competition by the British Columbia Athletic Commission. The exemption allowed him to use cannabis as medicine while training and in preparation for competition without the risk of being penalized or barred from competition. He found 19 Paths so effective for him that he consented to help us promote the products without compensation (see video).

THE PRESENT

We use pure hemp-derived CBD isolate (no THC) in our formula. Regarding CBD from hemp, it is still considered a cannabis product governed under the Cannabis Act, and therefore can only be legally purchased from a licensed cannabis provider. It has been necessary for us to apply for legal status to be able to grow our business. Thankfully we have been successful and now our product can be compliantly purchased through Herbal Dispatch, a national medical cannabis provider. Now 19 Paths is available in the Medical Cannabis Market across Canada and the recreational market in Manitoba and Saskatchewan.

We have enhanced the new product by doubling the CBD dosage and increasing the jar size to 75ml from 60ml. We also have a 10ml sample size jar for people to economically try out this product to see if it works for them.